First Things You Need to Do When Starting a Property Management Operation
Starting a property management company requires careful planning across legal, financial, operational, and technological fronts. This guide walks you through the essential first steps to build a compliant, efficient, and scalable operation from day one.
Legal Structure & Compliance
- Choose your business entity (LLC, S-Corp, or C-Corp)
- Register your business with your state
- Obtain necessary licenses (real estate broker license, property management license)
- Get an EIN (Employer Identification Number) from the IRS
- Draft operating agreements and partnership documents
- Set up trust accounting requirements per state law
- Review local landlord-tenant laws and fair housing requirements
Banking & Financial Setup
- Open a business checking account
- Set up separate trust/escrow accounts for client funds
- Establish accounting software integration
- Create a chart of accounts specific to property management
- Set up payment processing for rent collection
- Establish owner disbursement workflows
- Implement financial controls and approval processes
Insurance & Risk Management
- General liability insurance (minimum $1-2M coverage)
- Errors & omissions (E&O) insurance
- Workers' compensation if hiring employees
- Cyber liability insurance for data protection
- Fidelity bond to protect against employee theft
- Review coverage requirements in management agreements
Core Software & Technology
- Property management software (see recommended starter stack below)
- Communication platform for tenant and owner contact
- Maintenance coordination system
- Document storage and e-signature solution
- Website with basic SEO and contact forms
- CRM for lead tracking and owner acquisition
Staffing & Operations
- Define roles: admin, leasing, maintenance coordinator, accounting
- Create job descriptions and compensation structures
- Establish onboarding and training programs
- Set up payroll system
- Build employee handbook and policies
- Create service level agreements (SLAs) for response times
Quick Checklist
- ✓Business entity formed and registered
- ✓Licenses and permits obtained
- ✓Business bank account opened
- ✓Trust account established
- ✓Insurance policies in place
- ✓Property management software selected
- ✓Website live with contact forms
- ✓Standard lease agreements drafted
- ✓Management agreement template created
- ✓First client signed
Recommended Starter Tech Stack
All-in-One Platform
- • Buildium (0-500 units)
- • AppFolio (100+ units)
- • TenantCloud (1-50 units)
Accounting
- • QuickBooks Online integrated with PM software
Communication
- • Built-in tenant portal from your PM software
Maintenance
- • Built-in maintenance tracking, or Property Meld for advanced workflows
Marketing
- • Zillow, Apartments.com, and your PM software's syndication
Pro Tip
Don't over-invest in software before you have your first 20-30 units. Start with an all-in-one platform and add specialized tools only when you feel the pain of not having them.
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